How much does Torque DMS cost?+
Torque DMS is free for dealers. There are no subscription fees, no monthly charges, and no per-user costs. The platform is funded through preferred supplier partnerships — dealers access the software at no cost, and Torque DMS earns a commission when dealers use integrated partners.
Is there a catch with the free model?+
No. You are never required to use any specific supplier, and your data is never sold. Torque DMS earns revenue from suppliers who pay a referral fee when dealers choose to use them. You keep full control over which suppliers and finance providers you use.
Are there any hidden fees or add-ons?+
No hidden fees. Every DMS and workshop feature, all integrations (AutoTrader, finance providers, parts suppliers), and the mobile app are free, with no subscription, ever. AI tools are the one optional exception: you never have to use them, and if you do, they are pay-as-you-go at 25p per lookup from a top-up-able credit balance — see the AI pricing below for exactly what that covers.
Do I need to sign a long-term contract?+
No. Torque DMS has no minimum contract term. You can start and stop using the platform whenever you choose.
How is Torque DMS different from other dealer management systems?+
Most DMS providers charge £300–£800+ per month in subscription fees. Torque DMS is free because it is partner-funded. It also covers both vehicle sales and workshop service in a single platform, gives you access to optional AI tools billed pay-as-you-go only if you choose to use them, and is built for independent dealers rather than large franchise groups.
Is Torque DMS really free forever?+
Yes. There are no subscription fees, no monthly charges, and no hidden costs at any point. Torque DMS is funded through preferred supplier partnerships — suppliers pay a commission when dealers choose to use them through the platform. You are never required to use any specific supplier, and the full platform remains free regardless.
What's the catch with a free DMS?+
There is no catch in the traditional sense. You keep full control over your data and your supplier choices. Torque DMS earns revenue from suppliers who want access to the dealer network — not from dealers. If you never use a preferred supplier, you still get the full platform for free.
How does Torque DMS make money if it is free for dealers?+
Through preferred supplier partnerships. Finance providers, parts suppliers, and payment processors pay Torque DMS a referral fee when a dealer uses them through the platform. The dealer pays nothing extra — the cost comes from the supplier's marketing budget, not yours. This is the same model used by price comparison platforms: free for users, funded by providers.