Franchise Dealer vs Independent Dealer

The distinction matters because it changes what software a dealer is realistically able to use. Franchise dealers are usually tied — sometimes contractually required — to use a manufacturer-mandated or manufacturer-approved DMS, which is why platforms built for franchised dealers (such as Keyloop or Pinewood) focus on that market specifically.

Independent and used car dealers

Independent dealers — including used car specialists and multi-franchise groups selling outside their franchise agreements — have no such restriction, and are free to choose a DMS based purely on what suits their own sales and workshop operation. This is the market platforms like Torque DMS are built for.