Torque DMS vs Navigator DMS: Which is Right for Your Dealership?
Date Published
Navigator DMS is an all-in-one dealer management system trusted by 300+ UK dealerships, covering car, van, motorhome, and caravan dealers — a broader vehicle-type range than most competitors in this category target.
What Navigator genuinely does well
- Genuinely modular and configurable — workflows, user roles, and reporting can be adapted to a dealership's specific needs rather than a fixed one-size-fits-all setup
- Covers a wider range of vehicle types than most competitors: cars, vans, motorhomes, and caravans in one system
- Instant publishing to AutoTrader and other portals with built-in image and video handling
- Transparent starting price of £50/month — genuinely low and clearly published, a real point in its favour
- UK-based support team with tailored training, which UK reviewers consistently value
Where the comparison actually differs
£50/month is a low headline price, and worth crediting honestly — but it's a starting price, and the realistic cost for a dealership using CRM, marketing, and lead management modules together will likely be higher. Torque DMS charges no subscription fee at any tier; revenue comes from optional partner commission instead. Ask Navigator directly what the all-in monthly cost looks like once you add the modules you'd actually use.
Navigator is sales/CRM-focused. If your dealership also runs a workshop, check specifically whether Navigator covers genuine service/aftersales operations or whether you would need a separate system — Torque DMS combines both from day one.
Honest bottom line
Navigator's low published starting price and multi-vehicle-type flexibility are genuine, specific strengths, particularly for dealers selling motorhomes or caravans alongside cars. If you need workshop capability in the same system, or want to avoid a subscription entirely, that's where Torque DMS differs — but Navigator deserves a place on the shortlist for the right kind of dealership.