Glossary
Retail Rating
Retail Rating is AutoTrader's 0-100 score estimating how likely a vehicle is to sell at its current price compared to similar vehicles in the market.
Retail Rating is a metric provided by AutoTrader that scores a listed vehicle from 0 to 100 based on how its price compares to similar vehicles currently for sale. A higher score generally means a more competitively priced, faster-selling vehicle.
Dealers use Retail Rating alongside tools like Periscope to decide when to adjust pricing on ageing stock.
Related terms